1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Evolution of Women’s Style in the 1940s and 1950s – A Vintage Fashion Exhibition curated by the Museum of Vancouver features stunning haute couture clothing garments by some of the great fashion designers from Paris, London, Berlin and New York, which pretty much covers the pole points of couture during that era. The exhibition is comprised from …
This stylish 1930s suit is fashionable – BECAUSE – the street ensemble ” smoke screen” is made of the new wide-ribbed crepe in the new and desirable shade of eel-gray that well dressed women are choosing for autumn and winter wear BECAUSE – of the smart high neck-line achieved by the removable jabot trimmed with …
1930s Fashion report by Seymour – Fashionable Daywear – Lest you think that the fox cape is part of Sally Blane‘s costume above, I must tell you that it is her own, worn for the occasion in her new picture ” Advice to the Lovelorn”. Bright contrasting vestee and sash give vivid accent to the …
Mesmerising movie stills from another era – 1930’s Street style captured on film in 1938 Long before New York’s Scott Schumann – known as The Sartorialist – made street style snapping a web phenomenon, long before the media became obsessed with high street chic – in the sleepy South Dakota town ( now a city) of …
A photographic trip back through time – College girl fashions are an often overlooked source of both style and female trends.Whether they start in the schools or have been adopted over the years from fashion periodicals, young women heading to college in 2015 may well be putting as much effort in to their style and …
Christmas Party Dresses for the Vintage Girl – Well ladies, with the season of snow, red lips and mistletoe coming round the corner, Glamourdaze is taking a break from our time traveling to look at some drool-able vintage party dresses from our friends at 20th Century Foxy. 1930s Charm Dress – Teal Blue My personal …
1930’s All in One Dress – by Artist Russell Patterson – Well known stylist Russell Patterson designed this ‘all in one’ outfit for actress Joan Crawford. He is best remembered for his famous magazine covers in the 1920’s along with artists such as Coles Phillips and John Held Jr. This Modern Screen review from November …
A Sneak peek at a Hollywood stars wardrobe – 1930’s Fashion Report for Glamourdaze.com. For the recent marriage to actor Dick Powell, the delectable Joan Blondell ordered a most elaborate trousseau. The outstanding evening gown you see here, is of dusty green pebbly silk with an extreme halter neck line. Silver spangles outline the décolletage …
Stand-up Collars – Flare Skirts – Tunics – Dolmen Sleeves – Fashion takes a hint from the picturesque Cossack – 1930’s fashion report by Jeanne duBois Shades of the Cossack and the Russian gypsy – according to what we hear over the ether, fashions have certainly gone Russian with a vengeance this year. There is …
Ginger Rogers feet are big news in across the globe – Ann Boyd’s 1930s’s fashion report for Glamourdaze.com When Ginger Rogers was a child her great ambition was to earn enough money to have all the shoes she ever wanted. She loves them still! Sometimes she buys a beautiful pair first and then plans her gown …