1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
How to be chic on a low income.Schiaparelli extolls the virtue of one suit for all seasons. Acutely aware and empathetic of women on lower incomes, the famous fashion designer Elsa Schiaparelli gave her cents worth of advice to Photoplay magazine in 1936. A woman can dress within her income and be chic almost no …
American women from South Dakota, way back in 1939, show they can match any New Yorker for style! Time Shift – Women’s Street Styles filmed in 1939. The theater projectionist was well known for his ‘local films’ taken in all seasons of the local citizens going about their daily lives. The films were shown at …
The 1930s ‘green evening gown’ in the film Atonement – worn by Kiera Knightly. Ok – there are probably other ‘most beautiful dresses’ in films that could beat this one – Audrey Hepburn’s Givenchy dress in “Breakfast at Tiffany’s” for starters. But that green dress worn by Kiera Knightly,designed by Jacqueline Durran in the Oscar …
The 1930’s Sartorialist – Ivan Besse Did New York’s Scott Schuman – better known as The sartorialist – perfect the art of time travel?This rare film showing the vintage dress and hairstyles of ordinary women on the street in the 1930’s certainly qualifies as a sartorial. Filmed by Ivan Besse in the small South Dakota …
A re posting of an archive 1930’s fashion film clip from our YouTube vintage fashion film archive. It was filmed during the making of the Marx Brothers ‘Animal Crackers‘ and features some of the women extras in the film, wearing fashionable clothes from 1930. Note the new lower hem lengths that began to typify the …
See original post here: Shoe Fashion – Time travel back to the 1930’s It isn’t often you get a high quality fashion film feature from the 1930’s but Glamourdaze is delighted to present ‘Shoe Fashion – Time travel back to the 1930’s’. A sparkling fashion film featuring women’s designer shoes from the 1930’s. Other 1930’s …
See also – 1920’s fashion -Women’s dress and style More 1930’s fashion posts: 1930’s fashion report – Paris styles for the new decade Vintage Geisha Girls – 1930’s fashion on Film 1930’s fashion – Vintage hairstyles on film 1930’s swimwear fashion on film An original fashion report from Ladies Home Journal January 1930s. Now that …
1930’s Shoes for Women – Archive film “Gorgeous fashion in 1930’s footwear. A Rainy Morning, but no rubbers, but sure footing in shoes of gleaming water-proof patent leather – with the new pearl luster finish. A shining example for the new year. Oxfords and Pumps hold their own during the rainy season.And now with clear …
Vintage Fashion Archive. Superb Vintage Lingerie Film from 1950’s Germany celebrating the evolution of women’s underwear whilst promoting the famous German brand of Felina Corsets.One of the first post modern lingerie companies in the world and one of the oldest running !
Vintage Fashion Report – 1930s Swimwear. As originally reported in 1936 fashion newsreel. 1930’s Swimsuit 1. The very latest thing, a printed linen halter top with navy wide ribbed body. and over this is worn cape and hood. 1930’s Swimsuit 2. A One piece Bahama, and over this a heavy terry cloth robe with flared …