1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Follow my blog with Bloglovin 1930’s Fashion report from Hollywood. for Glamour Daze from Carolyn Van Wycks in 1937 – Virginia Bruce. For Spring days and city streets Virginia Bruce chooses a pne-piece frock of wood green wool crepe. A brown velvet belt is put firmly in its place by a gargantuan safety pin of …
What was the scent of the 1930s woman? – A 1930s Beauty Report for Glamourdaze.com from Carolyn Van Wycks in Hollywood 1937. Explore the popular perfumes of the 1930s woman. Do you choose your 1930s parfum for the exotic sensuality of Guerlains “Shalamar” or the suggestive name of Lanvin’s “My Sin”? Or have you the …
Poets have praised them, artists have painted them, sculptors have modeled them – now learn the Hollywood beauty secrets that helped maintain the beautiful throats and neck lines of their most glamorous stars – Time traveling 1930s beauty correspondent Caroline Van Wycks reports from the Hollywood firmament in 1937. As far as Hollywood necks go, …
Time traveling fashion reporter Carolyn Van Wycks reports from Hollywood’s Yuletide from 1935 – and gives us a glimpse of what some of the glamorous starlets are wearing for the festive season. No mention of who the designers are but then actors and designers were all slaves to the Hollywood studios! Gertrude Michael – a …
A selection of Parisian women from a recently published selection of photos – taken by French photographer Andre Zucca. Though not a card carrying Nazi, he was quite happy to sell his photos taken with rare Agfacolor film, to the German magazine Signal. After the liberation of Paris he was arrested but never charged. He …
Learn to be glamorous 1930s style – on a budget! – Claudette Colbert, star of “It happened one night” – tells Caroline Van Wycks, Glamourdaze’s time traveling fashion correspondent – how she learned to be glamorous when she was still a struggling actress with limited income. “What’s the use of talking about clothes when you …
In a delightfully frank interview – Fay Wray shares her beauty secrets with Caroline Van Wycks I shall always think of Fay Wray as very much of an individual. Just why, I’m not sure. Her dark auburn hair, her deep blue eyes and warm skin make her exceptionally lovely to look at. While Hollywood is …
Autumn and Winter fashion review – Hollywood 1934 – Carolyn Van Wycks reports for Glamourdaze from October 1934. Looking at the latest 1930s Autumn styles from Hollywood’s finest designer,Walter Plunkett ( Singin in the Rain / Gone with the Wind) and Rene Hubert No Fall wardrobe is complete without one black afternoon dress. Walter Plunkett …
It’s 1932 – Get the latest 1930’s style pointers from Hollywood screen siren Carole Lombard – Here they are. 1. A two-piece jacket dress that looks for all the world like a suit. But take my word for it, it’s a dress – 2. Not only a short jacket but short sleeves. getting technical – …
Originally published in July 1932 issue of Photoplay – The Hollywood 1930’s Style Report – for women, by the mysteriously named fashion columnist ‘Seymour’. THESE THREE SMART STARS SPONSOR – GAY STRIPES | LIGHT WOOLS | ALL WHITE . Youth is in every wool line of this jaunty beige wool suit which you’ll see Anita …